Iterating on design directions - Miles Docs

Design directions are the best time to steer the site. They let you react to the look and feel before Miles builds the complete homepage design. Use this step to judge the direction, not tiny details. Copy, images, spacing, and individual sections can change later. The larger question is whether the site feels right for the audience and business.

What to review

Look at:

tone and audience fit
hierarchy and clarity
typography and density
imagery direction
calls to action
whether the direction matches the business

Give specific feedback

Good feedback sounds like:

Direction 2 is closest.

Make it warmer, less corporate, and more focused on local trust.

None of these feel right.

Try a more editorial direction with stronger photography
and less SaaS-style layout.

Use the structure from Direction 1.

Use the color and type feeling from Direction 3.

Do not settle too early

If the direction feels wrong, ask for another round. It is better to fix taste and positioning here than after the complete homepage is built.