Writing a good prompt

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Include

• who the site is for
• what the business or project does
• the main goal of the site
• required pages, sections, or offers
• facts that must be correct
• tone, audience, and brand direction
• reference URLs, screenshots, or files
• anything that should stay as a draft
• any functionality that still needs setup
• things Miles should avoid

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Avoid

• approving a brief with guessed facts
• asking for every detail to be final in the first pass
• only describing colors and layout
• treating placeholder functionality as real functionality
• saying “make it like this site” without explaining what to keep or avoid

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Example

Build a website for a residential architecture studio in Portland.

The site should feel thoughtful, quiet, and high-end without feeling cold.

Include Home, Work, Process, About, and Contact.
The main goal is consultation requests from homeowners planning renovations.

Keep the contact form as a draft until I review and test it.